Adobe has revealed that AI traffic to U.S. retailers' websites rose by 269% over the previous 12 months, with a 393% increase in Q1. This increase followed a 693% increase during the holiday shopping season. The company's analysis of online transactions was based on its Adobe Analytics division, which covers over 1 trillion visits to U.-S. retail sites. The analysis also included a survey of over 5,000 respondents about their use of AI in online shopping and a new AI Content Visibility Checker tool to test retail websites for accessibility by shoppers. The data also revealed that when a consumer lands on a retail site via an AI source, their engagement rate tends to be 12% higher than those who used non-AI sources.