Honda CEO Says Brand Has 'No Chance Against' Chinese Rivals After Seeing Factory
By Olivia Richman
Published on April 22, 2026.
Honda CEO and President, Toshihiro M.
, has stated that his company has no chance against competitors in China, citing a recent visit to an auto parts manufacturer where he saw the rapid production process. The company has also lost $15.8 billion in losses due to its strategy to compete with China's cheap, high-quality vehicles. M. Additionally, Honda's sales in China have decreased from 1.02.
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