The author discusses sports' "holy cow" moments, which are usually referred to as "holy smokes!" moments, such as the moments when a team of choice wins a championship. These moments occur when a player for the University of Arkansas, known as U.S. Reed, launches a shot from half-court at the buzzer instead of Louisville 73, Arkansas 72, resulting in a score of 74, Arkansas 74, and a final score of 73, Louisville 74. Other notable moments include a missed shot from Duke’s Cayden Boozer to pass off to a freshman teammate named Braylon Mullins, who then lets it go from 35 feet. The author suggests that while these moments are often misunderstood, they are also recognized as moments that make sports' moments more memorable.