A Staples employee, Aran, has revealed that a viral TikTok trend has transformed his job as a sales associate in New York City into chaos. The trend, led by fellow Staples employee Kaeden Rowland, began to bring customers into the store and lead to increased demand for services such as personalized stamps, custom mugs, and art prints. Rowland's videos have been viewed millions of times and have attracted over 500,000 followers. Aran responded to the situation by posting a video of his own, which has been viewed over 4 million times and received thousands of comments. Despite the controversy, Aranth believes the experience has influenced his view on how customers affect retail workers.