Why Americans are going dancing wearing only a towel
By Maureen O'Hare
Published on March 7, 2026.
The article discusses the rise of social bathhouses in North America, a new wellness trend that has taken hold of North America. The trend is changing from traditional Nordic sauna salons to traditional Nordic baths, with locations in Montreal, Toronto, and New York being key players. In Russia, ice floating is a growing trend, where participants spend 20 to 40 minutes in icy water while wearing a thermal suit, which can maintain body temperature for six hours even when temperatures are as low as -20 C (-4 F). Meanwhile, thousands of international flights were canceled this week due to conflict in the Middle East, leaving tens of thousands of passengers stranded. The UAE's reputation as a safe haven for luxury travelers has been severely damaged by retaliatory strikes from Iran. The conflict has also impacted tourism destinations in Dubai, where high-profile influencers have been putting on a collective brave face.
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