Cheap car insurance rates offer another insight into the SUV takeover
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By Tony Owusu
Published on March 24, 2026.
Americans are buying more SUVs, with SUVs becoming increasingly cheaper to own despite their often higher price tags. This shift in car insurance rates has led to increased demand for SUVs and trucks, with full-size SUVs doubling their market share since 2016 to 3.5% of the market. The increase in SUVs is good news for automakers, as profit margins for these vehicles are higher than those for smaller cars due to larger vehicles using many of the same components. However, while car manufacturers benefit from the rise in popularity of higher-priced models, consumers are also benefiting from lower-priced insurance. The top-3 cheapest cars to insure are all SUVs. The Subaru Crosstrek was named the most affordable vehicle to insure this year with an average monthly premium of $192.
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