Tesla (NASDAQ:TSLA) is ending production of the Model S and Model X, which would remove Tesla's flagship sedan and SUV from new-vehicle production, a significant change for the luxury EV category Tesla helped create. The move comes as Tesla is shifting its lineup at the high end and faces increasing competition from other manufacturers. The CEO, Ross Gerber, has been advocating for consumers to switch to other brands and suggested that Tesla isn't the automatic default for every EV shopper anymore. He also warned that the autonomous future may not arrive quickly due to concerns about Tesla's focus on robotics could detract from its automotive roots. Gerber's pitch for switching relies heavily on household budgets, arguing that paying at the pump is avoidable if an EV fits a driver's routine.