The Dodgers have sold the naming rights to their Dodger Stadium stadium, despite controversy surrounding the sale. The team has been associated with several iconic brands over the course of their 64-year career, including Uniqlo. However, they have also announced plans to change the name of the franchise to the Los Angeles Shoheis. Despite criticism, the team's business model has improved their on-field product and is reinvesting its profits. Despite this, the Dodgers have made decisions that have alienated segments of its fan base. They entered the season with a $538 million team, which is expected to increase over the season.