The world's most prolific film industry, India, is using artificial intelligence (AI) tools to create content based on Hindu mythology, a genre popular in India. This shift comes as shifting audience habits, including the rise of streaming, are squeezing production budgets. Studios are using AI to create full-fledged AI-generated films, release movies in multiple languages, and recutting endings of older titles to increase sales. They are also reducing production costs to one-fifth of what they used to be for traditional filmmaking in genres such as mythology and fantasy. The approach differs from Hollywood, where union contracts and fears of job displacement have constrained studios' use of AI. However, the ambitions of India’s filmmakers are on a different level, with Vikram Malhotra founder of Abundantia Entertainment expecting content generated or assisted by AI to account for one-third of its revenue within three years.