Makers of trendy David protein bar slapped with suit —as furious dieters accuse brand of ‘massively understating’ calorie counts
By Marissa Matozzo
Published on March 11, 2026.
A lawsuit has been filed by three consumers accusing the makers of David Protein, a brand of misrepresenting both calorie and fat content. The lawsuit alleges that some bars exceed the calorie count by up to 83% and fat by a whopping 400%. The plaintiffs claim this violates U.S. Food and Drug Administration regulations, which limit nutrient misrepresentation to no more than 20% above the declared value. They are seeking damages and restitution. Peter Rahal, founder of David protein and co-founder of RXBar, responded by saying the claim fails to understand how the FDA measures the calories for EPG, one of our key ingredients. Since launching in September 2024, David Protein has become a global hit due to its high-protein, low-calorie formula and a minimalist "zero sugar" ethos.
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