Beyond Meat, a protein company that went public in 2019, has been struggling financially, with its stock trading at less than $1 for several months and on the verge of bankruptcy. The company is trying to rebrand itself as a less meat-based protein company, Beyond The Plant Protein Co. Despite restructuring its debt, the company has seen a 19.7% decrease in net revenue in Q4 2025 at $61.6 million and operating losses of $132.7 million. Despite these changes, Beyond Meat's CEO, Ethan Brown, attributed the company's financial struggles to a resurgence of red meat in American society. Brown believes that the shift away from meat alternatives and sound science and belief in “pseudoscientific jargon” is hurting Beyond Meat’s bottom line. Despite recent changes in guidance from the U.S. government, Brown remains optimistic that Beyond Meat will thrive when protein alternatives are popular again.