The use of clippers as promotional tools to promote content for brands and individuals is a form of gambling in the age of algorithmic recommendation feeds. Clippers typically use source material for their promotion, cutting it down and distancing themselves from the content they are promoting. This allows companies to gamble on content at scale without paying a network of contractors upfront. Clipping does not need to be affiliated with the subjects they are clipping, and the content is not necessarily creative or interesting. The social internet is filled with clips, paid and unpaid, that stand in for the full-length podcast, video, film, album, or piece of writing. One of the biggest beneficiaries of the clip economy is 20-year-old streamer named Braden Peters.