A survey conducted by The Harris Poll revealed that over half of Americans now prefer vacation rentals over hotels, with 51% of respondents saying they would rather stay in a vacation rental than a hotel while traveling. The survey also revealed a generational divide in travelers, with Gen Z and millennials more likely to skip hotels entirely. This shift is not just price, but also how younger generations travel, who are taking different types of trips than older generations. The global vacation rental market is projected to reach $195.45 billion in 2026. Parents with young children prefer vacation rental over hotel stays, and hotels struggle to match the flexibility of a rental home.