Alaska Airlines is investing in dessert in business class, focusing on expanding its long-haul destinations with new routes to London, Rome, and Reykjavík for the 2026 summer travel season. The airline's acquisition of Hawaiian Airlines in 2024 is part of a strategy to create a more sophisticated business class experience for its European routes. Each Boeing 787-9 plane is equipped with 34 suites-style pods designed to provide a new international business class offering for Europe. The company is also partnering with Pacific Northwest clothing and home goods brand Filson for a set of lumbar pillows, mattresses and duvets for the night-time portion of the flight, and is launching new amenity kits with skincare products from LA body care brand Salt & Stone, a reusable water bottle and signature sleeping masks.