CNBC's The China Connection newsletter: The secret sauce behind Alibaba's animation studio
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By Evelyn Cheng
Published on March 23, 2026.
Evelyn Evelyn explores the secret sauce behind Alibaba's animation studio, which is run by the Chinese company, Youku. Huiyu Xu, a producer for the popular "Cang Yuan Tu" animated series, explains that the studio is more about engaging with Chinese audiences than Hollywood. The series has over 9.9 million followers in China and is the most popular show on Alibaba's Netflix-like video platform, with a movie version planned for summer 2027. Despite censorship and restrictions on how many U.S. films can be released each year in China, Disney's 2025 "Zootopia 2" was the top-grossing Hollywood film of all time in the country. Meanwhile, New York-based film production and distribution company A24 is bringing its highest-grossed movie to China this month. Evelyn shares her thoughts on the future of the animation industry in The China Connection.
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