Several major European power companies are planning to expand in the United States, despite a previous history of unsuccessful investments in the US. The U.S. power market is attracting interest from companies both inside and outside of the traditional energy industry, as electricity consumption reaches record levels. Despite this, many European companies have recently experienced setbacks when expanding in America. The potential investment comes with significant investment in power generation assets, transmission infrastructure, and other areas of the U.K. industry. The success of this strategy could be attributed to the large scale of the power sector.