The article suggests that Costco Kirkland Signature Foods are not worth the price, with customers stating that the product is not up to par for the price point and takes a long time to prepare. An average-sized pack of burnt ends from Costco will cost around $30 depending on the individual weight of the box. The ready-made product features classic ingredients such as beef brisket, brown sugar, and seasonings, but lacks a fresh flavor and a distinctive smoky aroma that would normally lend this dish a fragrant depth. However, Kirkland's burnt ends don't come with barbecue sauce, which would require a separate bottle if you like your smoked meat to have a saucier quality. The article also mentions that the meat is dry and lacks the distinctive aroma of a smoky flavor.