‘Looking good here’: March Madness tourism to give multi-million dollar boost to Portland
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By Anthony Kustura
Published on March 20, 2026.
The March Madness tourism is expected to bring a significant economic boost to Portland, Oregon, from Thursday through the weekend. An estimated 25,000 fans are expected to attend the NCAA Tournament and spend money on local businesses. The tourism is estimated to generate a $10-$20 million influx into the community. Portland Police Chief Bob Day was among the active duty on the streets near the Moda Center and hotels during the event. The increased visibility has boosted morale among locals, as downtown Portland has struggled to recover from low business income.
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