Apple's App Store, launched in 2008, has been the subject of lawsuits by Musk and others for its lengthy approval process and delays in updating existing apps. The company's X employee, Nikita Bier, stated that the process is now taking longer to get an app approved than it is to build the actual features. In August 2025, Musk filed a lawsuit against Apple and OpenAI alleging that Apple engaged in unfair practices by favoring OpenAI's ChatGPT over other chatbots. The lawsuit also alleges that Apple has "locked up markets" to prevent other companies from competing against ChatP.