Marianne Furevold-Boland, head of drama at NRK, has been a key figure in the Nordic Power Player for the modern Scandinavian series boom. Her role as a producer on SKAM (Shame), the youth drama that became a global hit and spawned multiple international remakes, cemented her reputation as one of Europe's most influential TV executives. Fureivold-boland began her career as a teenage children's TV presenter and moved seamlessly across roles as writer, script consultant, and producer. She credits her unconventional path to TV's C-Suite and the enduring impact of SKAM. She also discusses the need for more risk-taking and trust in the industry in an increasingly competitive, algorithm-driven industry.