Caleb & Brown, an Australian crypto brokerage owned by the Swyftx Group, has expanded its services to the UK market, focusing on high-net-worth clients rather than competing with retail crypto exchanges. The move comes a year after Caleb & Brown was acquired by SwyFTx in a deal worth over $100 million. The firm will target high-income clients in the UK, which is seen as an "untapped opportunity" as it has lower levels of crypto adoption compared to other markets. The UK is currently ranked 11th in the 2025 Global Crypto Adoption Index, with 8% of people owning crypto.