Cleveland.com and The Plain Dealer's newsroom editor, Rick Steves, has written a letter from the editor, stating that he never reads social media comments about our content, despite his love for social media feedback. Steves argues that social media comment is often hostile, misinformed and unrepresentative of the broader public. He argues that experimentation with artificial intelligence (AI) has been a key part of this article, often involving AI tools used to create content that appeals to new audiences. This article also discusses the success of restoring comments to cleveland.com after a week of experiments with short videos, which have been criticized by readers as slop and slop by some, Steves notes that other newsrooms are using AI to write story drafts.