Pop Mart and Sony team up for Labubu film to expand viral toy's reach
Published on March 19, 2026.
Chinese firm Pop Mart has partnered with Sony Pictures for a live-action and CGI film adaptation of its popular toy, Labubu. The collaboration is part of Pop Mart's strategy to expand its popular characters beyond collectible toys into other forms of entertainment and cultural products. The film will be produced by Paul King, the BAFTA-nominated filmmaker behind "Paddington", "Padington 2", and co-written by Steven Levenson, the award-winning writer "Dear Evan Hansen". The partnership is seen as a significant step towards diversifying the company's revenue streams.
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