Milan Design Week, known for its chic displays, hosted by high-end home goods brands and local artisans, saw Lotus's concept car, the Lotus Theory 1, which was featured prominently in the event. The exhibit included animated wedge-shaped concept cars and displays of racing suits and helmets from the Lotus team. Other notable exhibits included exhibits by Kia and Hyundai, Mini, Range Rover, Škoda, and Lexus. The Design Week has since expanded to celebrate visual trends in clothing, lighting, textiles, and automobiles. The highlight of the event was the "In Progress" exhibit, which included a traveling Lotus museum showcasing action and motorsports history.