Switzerland probes alleged pacts to avoid keyword bidding on Google and Bing
Published on April 30, 2026.
Swiss's Competition Commission (ComCo) is investigating suspected anti-competitive agreements between travel companies and online casinos to avoid bidding on rivals' trade-marked terms in keyword auctions. The investigation, which could last up to two years, focuses on companies that offer package holidays in Switzerland and nearly all online casinos in the country. The commission believes these agreements could restrict competition and make consumers at a disadvantage.
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