An AI Called 3,000 Pubs and Changed an Entire Market
By Henna Pryor
Published on April 26, 2026.
An American AI engineer, Matt.
, used an AI voice agent named Rachel to call over 3,000 pubs across all 32 counties of Ireland over St. Patrick’s Day weekend, and more than 1,000 bartenders. The total cost of the operation was about €200.
.
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