Samsung Electronics has appointed Won-Jin Lee, the president of its Global Marketing Office, to lead the Visual Display business after a quarter of declining TV profits. His predecessor, Yong Seok-woo, moves into an advisory role within the Device eXperience division, where Samsung plans to focus on future technologies such as artificial intelligence and robotics. This move is seen as an admission that something is not quite right at Samsung, the world's largest TV maker. The company remains dominant in television, with 2025 marking its twentieth consecutive year as the global TV market leader by revenue. However, TCL Electronics has been gaining ground, gaining a controlling 51% stake in Sony's television business.