How Apple and other tech brands are selling you on color in 2026 - and it's working
By Nina Raemont
Published on March 22, 2026.
The color pink is becoming a prominent feature in tech companies' launches, with companies like Sony, Apple, and Nothing Phone 4a all featuring vibrant colors. These include the Sony WH-1000XM6 headphones in its Sand Pink colorway, and the Oura Ring 4 Ceramic with Petal pink colorway. Apple is also using pink for its latest iPhone 17e and MacBook Neo in Blush. The shift in color preferences may be due to technology becoming more of an extension of ourselves than just another device we carry around. These new colorways are an easy way to get a well-established product in front of a new set of consumers.
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How Apple and other tech brands are selling you on color in 2026 - and it's working
Tech companies are increasingly emphasizing vibrant, multifunctional color like pink to attract new customers and enhance personalization, driven by technology's rise in popularity and accessibility.