Nike has removed an advertisement in a Boston Nike storefront that read "Runners welcome, walkers tolerated" following backlash from social media users. The ad was placed at the brand's Newbury Street shop before the 2026 Boston Marathon, where an estimated 30,000 racers are expected to participate. Some argued that the language about walking was exclusionary or aspirational. Nike responded by saying it listens to the athlete's voice and that it was committed to making the best out of movement. However, advocates for adaptive athletes expressed concern that the word "tolerated" implied that any deviation from running the duration of the race was shameful.