Audible is launching a cheaper “Standard” subscription plan, costing $8.99 per month, $6 cheaper than the existing “Premium” plan. The Standard plan includes one audiobook per month from Audible's catalog and unlimited listening from a curated library. Submissions will be made available in the US, UK, Canada, Australia, Germany, and France. This move comes as Audible faces increasing competition from Spotify, which has launched audiobooks as part of its Premium program. Early testing of the new plan showed strong member acquisition and retention rates, with a double-digit increase in new member sign-ups compared to previous offerings.