Zendaya and Law Roach have collaborated in a new campaign for On, creating the brand's first co-created footwear and apparel collection. The campaign sees them swapping roles in an imaginative cinematic campaign film, "Shape of Dreams," directed by Oscar-winning Spike Jonze. Zendaya played the role of Roach's assistant, answering calls, carrying boxes and offering him a sip of a beverage. The collaboration aligns Zenday's perspective on modern sportswear with On's design expertise, balancing performance and personal style through refined silhouettes, color and texture. This marks the second time Zendaye has signed a multi-year partnership with On, following her appearance in the "Zone Dreamers" campaign in 2025.