Tubi, a streaming service owned by Rupert Murdoch's Fox Corporation, has been losing its fans due to its poor brandishing of AI technology. The company has launched the first native streaming app for ChatGPT and increased its recommendation algorithms with AI in an effort to appeal to Gen Z. However, this strategy appears to be backfiring. Despite this, Tubi's embrace of AI-generated content has led to criticism on social media, with some believing it could help keep viewers in their app longer and give them what they want. The move is seen as part of a broader strategy by the company to compete with younger viewers and gain a foothold in the market.