Costco's bakery has introduced a new Strawberries & Cream dessert, featuring fresh strawberries, whipped cream and graham cracker crumbs in a tub. However, Costco members were not particularly fond of the $14.99 price tag. Many people noted that the dessert is easy to make at home and could be purchased for less than $15. However some were not satisfied with the price, arguing that the ingredients purchased at Aldi or Lidl were too expensive. This comes after Costco has been criticized for increasing prices, particularly since their reputation for low prices.