Both Meta and Alphabet, along with each other reporting their fastest growth in years, both companies reported positive results in their earnings reports and increased their guidance for capital expenditures for the year. However, while both companies experienced different reactions, their shares rose 7% and fell 7%. This disparity has been consistent throughout the generative AI boom, as Meta lacks the ability to turn its AI investments into revenue. Meanwhile, Google's stock price has risen by 118% over the past year, while Amazon's and Microsoft's shares have risen by 40%. The companies are being forced to spend more on memory as AI demand increases. Meta CEO Mark Zuckerberg defended the company's AI spending, arguing that it is necessary for future growth while bolstering the core online ad business. Despite this, investors are waiting to see new revenue streams come to fruition after Zuckerberg spent the past decade overhauling his AI strategy and bringing in high-priced talent.