Instagram and TikTok are using your content to sell junk, argues features writer Puck. This comes after an influencer with over a million followers was inadvertently promoting products on Instagram without her consent. The product links led followers to lookalikes, not the actual items she was promoting. This could disrupt her income stream, as her name, face, and content are associated with promoting products they have not vetted. The problem is not just a problem for influencers but also for non-influencers who unknowingly become fodder for ads without their knowledge. The article also mentions a subgenre of content-generated content creators (UGC) where brands hire content creators for their work but not for their followings.