Apple at 50: Steve Jobs, the first star CEO
By William Gallagher
Published on May 1, 2026.
Steve Jobs, the legendary CEO of Apple, has been celebrated for his role as the company's sixth CEO. His tenure came after Gil Amelio, Apple's fifth CEO, paved the way for Jobs' takeover by having Apple acquire Steve Jobs' failed NeXT firm. The acquisition was part of Amelion's plan to base the next Mac OS on NeXT's NeXTStep operating system. However, Jobs was only an advisor during the acquisition. Despite this, Jobs made it sound like the acquisition was unexpected and perhaps unwanted. As part of the deal to buy NeXT, Jobs personally received shares in Apple, promising not to sell them. Despite industry suspicion, Jobs denied this, and was declared interim CEO in 1997. He declared himself as CEO in Macworld Expo Expo and later as CEO of iReporters.
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