In the age of AI, your LinkedIn profile is only half the representation of your brand. LinkedIn, which launched in 2003, has become a powerful platform for communicating your experience, credibility, and point of view. The company's advantages include an instant network and ease of creation and updating. However, AI systems tend to draw more confidently from content that is openly accessible on the web, which may be less useful to AI systems than content published on your own website. Despite this, LinkedIn remains a powerful place to build visibility, share ideas, and strengthen professional relationships. The author suggests that an AI-generated summary instead of a direct visit to your profile or website should be delivered before any traditional links, as a large share of Google searches now end without a click.