Stacey Maurer, owner of Sweetheart Boutique in Jacksonville, has seen growing demand for mastectomy and post-operative bra fittings. The Jacksonville lingerie boutique has expanded into a larger space in the Murray Hill area to meet demand. Maurer is stepping into the health care-adjacent role while planning nonprofit partnerships and selling lingerie. She recently became certified as a mastectomy fitter and is working to be accredited for insurance claims she hopes to get by May of this year.