The annual ENT 200 Sales Expo at the University of Nevada, Reno College of Business has allowed first-year business students to become involved in real-world entrepreneurship. Students created, marketed and sold products and services as part of their coursework. The expo challenged students to develop ideas into functioning microbusinesses, setting prices, refining pitches, and responding to customer behavior. For example, Dale Flores Jr.'s team launched a mobile car detailing service, WolfWash, which was the only service-based business at the expo. Other students' products included Chipdin, an NFC keychain designed to simplify networking. The course's coordinator, Gianna Hutton, highlighted the growth of students' confidence, communication and problem-solving, and resilience.