John Ternus faces critical decisions on iPhone pricing and US manufacturing
By Ben Lovejoy
Published on April 29, 2026.
Apple CEO John Ternus is facing crucial decisions regarding the company's iPhone pricing and US manufacturing. The Financial Times reports that Apple's RAM costs are expected to rise more than 400% by next year, and the company will need to respond to this increase. This comes as Apple considers where it builds its products, how it secures components, and when it launches new devices. The company's manufacturing profile will also be impacted by how it aligns with the US, China, and India. The decision will be made during the company’s earnings call.
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