An accidental occurrence aboard the Orion spacecraft led to an ad campaign for the hazelnut cocoa spread Nutella. The crew of the Artemis II lunar mission posted a video showing a jar of Nutella floating across the cabin moments before they broke the Apollo 13 distance record of 248,655 miles from Earth. The company quickly capitalized on the experience, sharing a video clip with the caption, "Honored to have traveled further than any spread in history.