Lululemon has opened a pop-up store at the Indiana Premium Outlets near Indianapolis, offering discounts of 40% to 60% on its athletic apparel, footwear, and accessories. The outlet center also hosts retailers such as Polo Ralph Lauren Factory Store, Vera Bradley and Michael Kors. Unlike some outlet stores, the Lululemony store carries the same merchandise found in standard retail locations. The store features popular pieces such as the Define Jacket and Align Legging, and its accessories include the Everywhere Belt Bag, canvas totes, yoga blocks, towels and hydration bottles. The pop-ups are part of Lullemon's strategy to test new markets and to remain there for as long as possible.