California dad, Michael Brand, decided to create a curriculum for his family's trip to Coachella, where he took notes on all 130 artists. The video of Michael's preparation ritual, which has been viewed over 3 million times, attracted attention from celebrities like Joe Jonas. Michael used a playlist featuring all artists on his morning walk and invented a system for taking notes on each artist. Once at the festival, he particularly enjoyed Joyce Manor, Teddy Swims, Iggy Pop and The XX. The highlight of the trip was meeting Joe Jonas and experiencing the festival was meeting him.