Cami Tellez, founder of the viral undergarments brand Parade, has announced the launch of the influencer marketing platform Devotion, which aims to help large brands manage their influence programs. Devotion uses AI to help brands scale their creator discovery, management, and content workflows, while still having humans to review the AI’s decisions. The company has also raised $4 million in a round led by Basecase and Will Ventures. Tellez and former TikTok executive Jon Kroopf were the original founders of Devotion. The platform, which was created in 2019, already has over 10 clients and reached seven figures in revenue.