The Hidden Network That Powered Cancel Culture
By Will Rinehart
Published on March 29, 2026.
The article discusses the legacy of Bluesky, a platform where large groups of tightly connected minorities make their conversations appear as the voice of the public. Bluesky has around 42 million total users, a fraction of the hundreds of millions claimed by X and Threads. However, its founder, Jay Graber, announced she was stepping down to make way for a "seasoned operator focused on scaling and execution". This is part of the author's definition of the majority illusion, which is when a small but densely connected group behaves more widely than it really is. The production and perception bias tend to create an uneven stream of content, leading to an overestimate the popularity, intensity, and moral legitimacy of certain beliefs. The author suggests that this illusion may explain why waves of cancellation have rolled back since Elon Musk took over X.
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