Caleb Williams Files Trademark for 'Iceman,' Silhouette of Iconic Throw for Bears
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By Scott Polacek
Published on March 19, 2026.
Caleb Williams, the Chicago Bears quarterback, has filed a trademark for his nickname "Iceman" and a logo that depicts a pivotal fourth-and-8 play during a playoff matchup in Green Bay last season. The trademark applications were filed with the United States Patent and Trademark Office, indicating that they intend to use the trademarks on products such as apparel, sporting goods, footballs, digital trading cards and sunglasses. The logo is a silhouette of one of Williams' most famous throws. This comes after he led seven game-winning drives in the fourth quarter or overtime for the Bears last season, leading them to defeat the Green Bay Packers.
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