Coachella is using Google DeepMind's Project Genie to build and test experimental tools to change how artists create performances and how fans experience them. The experiments focus on “world models”—AI systems that generate interactive digital environments. One prototype, called “Turning Performances into Interactive Experiences”, captures live shows and rebuilds them as 3D environments that fans can explore. The second prototype is a stage-design tool for artists, allowing smaller acts to access to production tools typically reserved for larger artists. The third project is a mobile game, where players control an astronaut and explore digital worlds based on festival artists. These projects build on years of Coachella testing new technology to expand the festival beyond the event itself.