This $80 Keith Haring Monopoly Board Is More Than a Game—It’s a Brilliant Business Move
Published on March 16, 2026.
The creation of a customized version of the Monopoly board game by WS Game Company, a licensee of Hasbro (Monopoly's parent company), is a brilliant move to honor Keith Haring's legacy and reach a new market. The design was created for the 40th anniversary of Haring’s New York City store, Pop Shop, and is available for purchase online for $80. The game is designed to be a representation of Hared's work, which has become ubiquitous in pop culture and brand collaborations.
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