As seasons change and students shift from football to other activities, Orthocincy is urging athletes and their families to seek urgent care for sports-medicine injuries. Dr. John Fritch, an orthopaedic surgeon, said that early diagnosis and treatment for these injuries can be crucial as the bones, ligaments and muscles in the knee are delicate. The company's urgent care is designed to quickly connect patients to specialists and non-surgical options, including physical therapy.