The Trump administration's decision to make flavored e-cigarettes and vapes more widely available has caused a backlash among prominent voices in the MAHA movement and some federal health officials. Health Secretary Robert F. Kennedy’s senior spokesperson, Richard Danker, resigned over the regulatory changes, which included a pathway for tobacco companies to begin selling flavored electronic cigarettes and the first Food and Drug Administration authorization of fruit-flavored vapes. The new policies also led to the ousting of FDA Commissioner Marty Makary, who opposed them. Some MAHA influencers expressed frustration over the changes due to concerns about the tobacco industry's influence on the FDA. The International Pediatric Association has stated that e-cigarette use has not been significantly effective at helping people to stop smoking. The White House defended the administration's policy, stating that it was based on evidence that these products are beneficial for Americans trying to quit smoking.